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How to Become a Freelance Business Content (B2B) Writer – Online Workshop
February 11 – February 19
Current batch for this course is sold out. You can still register for the next batch starting from 12th May. Click here to learn more.
Learn how to build a freelance career writing high-paying business content for international clients and agencies.
Content writing can be a convenient, flexible career option. You have to do your work on a schedule, but with no time and place restriction. Once you have a reputation as a freelance writer, you can increase or decrease the amount of work you take on. It allows you a lot of freedom and flexibility. It is one of the simpler ways to make money from writing.
Content writing can come in many shapes. Some writing can be for consumers (like the blog of this website). Other can be Business-to-business (B2B) content, created by businesses whose customers are other businesses (not individual shoppers). In the B2B context, the content writer writes for professional audiences in work mode, representing their business. Like any content, business content too needs to be useful and engaging for the intended audience, and build credibility, connection, and ultimately, conversion for the brand. The main difference is the nature of the audience and the role of content in their buying journey.
In any scenario, a client gives you inputs : a topic, certain keywords, and some direction in terms of the expectations. Once you become a content writer, you can convert such inputs into a fully finished article, and thus earn as a freelance content writer.
Every business wants to be a respected thought leader in its industry – B2B content is the proven way to do that. But this is not advertising content. It’s well-researched educational content designed to engage business audiences. Because it’s such high-value content, B2B content writing pays more than most types of content.
Did you notice the repetition of the phrases “Freelance writing course” and “become a content writer” in the text on this page? That is intentional, and clients may ask their content writers to use certain keywords repetitively for the purposes of Search Engline Optimization (SEO). SEO is Jargon for “Ranking higher on Google”. This course will teach you why that matters and how to do it without making it irritating.
Who is the freelance business content (B2B) writing course for?
Creating content for business audiences needs a combination of industry knowledge and writing skills. If you’ve been on a break from work and want to restart your career; are already a content creator and want to explore a new genre with B2B content; or want a more flexible or creative career on your own terms while using the industry knowledge you’ve picked up at work, B2B content creation could be a great option for you.
Why become a freelance business content writer?
Globally, companies spend upwards of $5 billion globally on ‘content marketing’. They produce articles, blogs, white papers, case studies, user guides, videos, podcasts, and reports to educate buyers. Business content is among the highest-paying types of content, especially if you land international clients. With this workshop, you can start to build a stable, exciting career as a business content writer – whether as a freelancer, agency writer, or employee – and tap into that huge opportunity.
How will this freelance writing course help you become a content writer?
There are many aspects to consider if you are trying to create a career as a business writer. This workshop will take you through each step in that process, including finding your perfect content niche, how to create effective content, and how to get your career going by landing – and keeping – clients.
This workshop is divided between two weekends:
11th, 12th and 18th, 19th February – Saturday, Sunday – 10 AM – 1 PM IST each day
During these four days different aspects of freelance writing will be covered. (Day-wise detailed program is shared in the section given below)
We only accept a total of twelve applicants in one workshop on a first-come first-served basis. To apply for this freelance writing course, please click the blue button below and fill out the application. If accepted, you can pay the fees to secure your spot.
About the Instructor
Chitra Iyer
Chitra has over two decades of professional experience, the first half of which was as a brand marketer for Tata Sky and P&G, and the second half has been as a business content creator writing about customer experience and consumer data, marketing technology, and digital transformation – for a range of clients around the world.
She has served as the editor-in-chief of a group of B2B publications: Martech Advisor, HRTechnologist, And ReadITQuik, which has since been acquired by NYSE-listed B2B media powerhouse Ziff Davis, under the Spiceworks brand. As the editor, she hired and trained more than two dozen writers, and has written and edited hundreds of articles, blogs, white papers, and eBooks across a wide spectrum of topics.
Currently, she is a freelance content creator with clients in Israel, the USA, England, France, and India. She also runs her own personal passion project PolymathParenting.com, with resources for parents who want to help their children be more effective learners.
You can see Chitra’s recently published work here, and her LinkedIn profile is here.
Her bi-monthly column for CMSWire, a US-based business publication aimed at marketing executives, can be read here.Some of her older work as editor-in-chief of MartechAdvisor (now Spiceworks) can still be read here.
Detailed Program – Freelance Writing Course
Day 1 – Foundations
- Understand the content landscape, opportunity, and where you can fit in it
- The foundational skills needed for content writing: self skills, writing skills, technical skills, business and admin skills
- Choosing your preferred writing niche and preferred formats; get clarity on what will work best for you as a business writer
Day 2 – The writing process
- The 10-step writing process for effective business content: hands-on work to become a more confident business content creator
- Discussing nuances for different formats (blogs, articles, eBooks, guides, whitepapers etc.)
Day 3 – Kickstarting your freelance career
- Pitching your services
- Finding work
- Have clarity on next steps to move your B2B freelancing dream forward
Day 4 – Review and Q&A
- Review/ critique participant assignments submitted
- Live editing of a few assignments
- A deeper understanding what your client or editor expects from you
Frequently Asked Questions
1. Is there any pre-work for the workshop?
Participants will need to fill out a detailed registration form to help the facilitator better understand their needs and tailor the workshop. There will also be some pre-reading materials. In all, pre-work should need about an hour of work.
2. How much time should I commit to this workshop?
The total session runtime is about 12 hours, plus the time you’ll need to write and edit your writing and an hour of pre-work.
3. I have no work experience at all. Is this for me?
Having previous work experience does provide an advantage in terms of familiarity with corporate work ethic as well as subject matter knowledge of your chosen vertical. However, if you are willing to explore and learn, and are fascinated by business content, why not?
4. My English is not very strong. Is this for me?
Most international business clients want writers with a high level of proficiency in written English. So we recommend taking this course for advanced English speakers, readers, and writers.
5. Will this freelance writing course offer 1:1 inputs?
Yes, there will be several opportunities to get direct feedback from the facilitator and participants on your work.
6. Will this freelance writing course teach me how to write?
This workshop is designed to help you get insights into both – creating a career as a content writer and writing a strong piece of business content. The detailed workshop outline should give you all the details you need.
Have more questions? Feel free to write to us at info@himalayanwritingretreat.com or connect with us at +91 73035 16665 (Call/ WA/Signal).
