The process of content writing is often misunderstood.
Sometimes, there is an urgent request by clients to write something for them in a few hours. And most of the times, they are surprised when we are unable to meet those impossible deadlines. This happens because some clients genuinely do not know how much time a content writer needs to invest in writing a blog or article. The content writing process remains a mystery as most people are unaware of the method and background work that happens with creative writing.
Before you move on to something else, let me ease your fears and assure you that this is not a rant about impatient clients. Instead, this is an attempt to make anyone seeking content writing services understand how much effort goes into creating a single piece of content and also the efforts required in checking and rechecking every word that has been written before sending it to the client. In short, an attempt to simplify the content writing process.
Creative and content writing has existed in some form or another for centuries. From outstanding writers hired to write the decrees of rulers to speechwriters used by most modern-day politicians. From the catchy phrases in newspaper advertisements to the jingles written for television. Whenever there has been a need to create a brand identity, content writers, have been sought out to write copy that attracts and sells a product, service or idea.
But once the first website was created in the early 1990s, the scope of content writing increased beyond anyone’s imagination. In the 30 odd years since then, content writing has evolved into an industry which caters to the need of written copy on all online and offline platforms. Today no brand, business or profession can succeed without the contribution of a content writer.
So, let us understand what happens when a content writer is presented with a project and asked to create a few blogs for a brand or write detailed information for a company website. In short, lets decipher the content writing process and understand it step by step.
- It starts with interacting with the client, understanding their vision behind the business, grasping the work ethos and USP of the brand and then deciding on which style of writing will suit a particular brand or business for formal and crisp language for a CA to a friendly and approachable content for a beauty product brand.
- A content writer also understands the target audience of the client and writes in a language that will be appealing to that set of people. If we are writing for a toy selling company where the target audience is children, our language will be light and bubbly with words that are easily understood by children.
- Once this is part is taken care of, we come to the research of the particular topic we are writing about. This is a 2part process where we figure out what has already been written on a particular subject and find out the things which can be still written about it. This helps us in narrowing down the scope and creating a niche piece of work.
- It is only that once we have done adequate research on any particular topic that we get down to the business of writing. But wait, before we start the article, we also need to research the SEO keywords that should be incorporated into the article.
- Once the article is ready, we have to do a thorough checking and rechecking for any spelling, grammar or language issues.
- We also need to make sure that the article is adhering to the word count guidelines that have been given by the client.
- Once all this is done, we come to the embellishment part of the article. Creating a catchy and attention-grabbing title which is relevant and not misleading in any way. Apart from this, sometimes a quote or a catchy phrase is added to create a little zing in the article.
This is the entire process with some variation for each form of writing. And we do this several times a day for different clients doing research and writing on varied subjects ranging from industrial chemicals to home décor items.
To do justice to every client and subject, we are dealing with; it becomes necessary for us to shift our thought process from project to project efficiently.
All these things are not easy to accomplish and that is why perhaps it hurts when it is assumed that content writers just throw a few words together and charge for it.
About Lamya Minaaz Rassiwala
Lamya ‘Minaaz’ Rassiwala has been writing since she was 15. At the age of 18, she had a regular column in a local community magazine. From there the journey has been a roller coaster ride with Lamya donning many different hats of content writing ,editing, book compilation, translation work, travel blogging, podcasting and of course writing prose and poetry.