Write Great Stuff.
Writing great blog posts or articles is a craft. We teach it in this content writing course. You learn the basic principles of writing and learn to make your posts / articles compelling for your reader.
Writing is an arrangement of words, and many of the words on the internet are terribly arranged. Even pieces written in good English are often:
a. Unclear (bad structure & flow)
b. Erroneous (badly researched)
c. Verbose (poorly edited)
d. Pompous (self-indulgent opinions)
e. All of the above.
No wonder articles often get completely ignored or rejected. How can you make your writing stronger? How can you make it stand out head and shoulders above the swill that fills the internet? How do you get noticed?
This course is about high quality writing. Whether you're writing for your personal blog or someone else, in this content writing course we teach you how to write great content.
We start with the Why. Why are you writing? To convince? To entertain? Or inform? And of course, we need to know who are we writing for.
Next, what angle can you give your topic? How can you hook the reader? We have to think about creating a strong structure, having arguments and counter arguments. We need to learn how to use humour.
It all starts with “Shitty First Drafts” – three words that are crass and beautiful at the same time. Crass for obvious reasons. Beautiful because Anne Lamott goes on to write “...all good writers write them. That is how they land up with good second drafts and terrific third drafts.” (Chapter 3, “Bird by Bird”, Anne Lamott). Not-so-great first drafts are the raw material for great content writing.
Having finished our first drafts, we now must edit, clean up and finalize our writing. Make the words into the best arrangements possible: their best selves. This content writing course shows you how to turn our bad first draft into a good second draft into an awesome third draft. That also means you learn how to do research and build strong arguments. Finally, we edit our article for flow, structure and clarity.
Editing and research differ from writing, but a content writer needs to know these as well as she knows writing. Writing is creative, right brain stuff where you want your brain to wander and take trips - sometimes induced. Editing and research are grounded, rational and logical - the opposite of trippy.
This two-day course will help participants master the art of writing great blog posts & content.
Note: This course focuses on great writing. If you're interested in learning about setting up a blog from scratch, SEO tricks and how to make money online, check out our "Make money from Blogging" course led by Sumit Bansal.
Level: Novice - Intermediate writers
Who: Chetan Mahajan, a Penguin published author and award-winning blogger, leads this course. (For instructor profile, click here or scroll down.)
How it works
This workshop is held online. You can sign-up for the course from the link below.
Pre-work : All participants are assigned some pre-work.
This content writing course is over two days. We will work every day 10 AM-1 PM and then 2 PM -5 PM IST. We write, share our writing, get feedback from the group.
Apply by clicking the button below.
Participant limit : 12
Participants love our courses. They say nice things. And they write - everything from books to blogs. They also win awards. To read about the books & awards that THWR has helped along, click here.
When: 20th &21st March, 2021 (10 AM - 5 PM each day)
How much : INR 9000 (includes 18% taxes). Click here for our Cancellation Policy.
Note: If you have any further questions, please email us at firstname.lastname@example.org .
Only twelve participants accepted on a first-come first-served basis. If you're interested, please click the "Apply Now" button and fill out the form.
About the Instructor
Chetan Mahajan has published articles in Outlook Magazine, HT Brunch, The Mint, Reader's Digest and Hindu Business Line. His www.uncity.blog won the Indiblogger award for humor in 2017. In addition to the Uncity blog, Chetan also manages the blog of the Himalayan Writing Retreat.
Chetan is the former president of HCL Learning Ltd. He holds an MBA Degree from the Kellogg School of Management. He has spent two decades working in both in the US and India before he set up the Himalayan Writing Retreat in 2016. He is also a TEDx speaker.
Chetan is a Penguin-published author, an avid blogger and a writing coach. Chetan has been teaching online and writing through the Pandemic.
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