Quick Jump

Amazon or Self Publishing in India: 3 important options

When I had the manuscript of my first book Stolen Reflections ready, I was impatient to get it published. I was in such a hurry to have my book listed on Amazon and for people in all corners of the world to buy it, that I didn’t even do proper research. I did not understand the difference between Amazon (KDP – Kindle Direct Publishing) and self publishing in India.

Now, when I look back, the biggest regret I have about my publishing journey is that I spent all my savings on a self publishing service for my first book — thousands of rupees. I have no way of recovering that money solely through book sales.

If you are in the same boat as me and have just completed your manuscript, don’t make the same mistake as I did. Pause, take a moment and read on for a detailed comparison between the vanity and self publishing options in India. If you are interested in Traditional Publishing, you can learn more about that on our blogpost on Traditional Vs Self Publishing in India.

No investment, eBooks published within 48 hours with worldwide distribution, 70% royalty.

When deciding between KDP and self publishing in India, first consider Amazon’s Kindle Direct Publishing (KDP). KDP is a great tool of self-publishing. The best part is that you have to invest nothing and you can start earning royalties within a few days of publishing your eBook.

  • Before publishing

KDP offers a free tool called “Kindle Create” that lets you view your books as the reader would — in the format of different e-readers. You can design your manuscript to fit the eBook format for phones and Kindles. Here, you can take care of pagination, paragraph breaks, and spaces on the margins. 

There is also an option of creating a detailed Table of Contents which lets you add a link to all the chapters in your book. You can also style chapter titles as per your choice and give your book the aesthetic appeal you desire.

Kindle Create is a simple, easy-to-use software that lets you design your book to suit the sensibilities of your readers. Amazon has an easy-to-follow tutorial that guides you on the ways you can put Kindle Create to use. 

    • Cover design

KDP also has a free Cover Creator tool to design a cover for your book. The tool allows you to customize your cover with options of hundreds of layouts and fonts. 

The Cover Creator tool automatically adds the book’s ISBN to the barcode area of the back cover of your book. You also have an option to choose an image from their free image gallery or upload your own cover picture.

  • During publishing

In India, KDP only publishes books in eBook format. Here are the benefits of publishing with KDP-

    • Distribution: KDP delivers your eBook to all countries where Amazon is operational.
    • Royalties: You can earn 70% royalty on the list price you set (if your price is INR 99 or more). In case your list price is less than INR 99, the royalty you get is 30% of the MRP.
    • Rights: As the writer, you retain complete creative control and own your copyright with Amazon’s non-exclusive agreement.
    • Speed: Once you hit the publish button, your eBook will be available worldwide within 24–48 hours. You also have the option to create a countdown so readers can pre-order your book.
    • ASIN: ASIN stands for Amazon Standard Identification Number. It’s a ten-digit alphanumeric code that identifies all products sold on Amazon. It’s unique for each book and is assigned when you create a new eBook in Amazon’s catalogue.

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  • After publishing

Once your eBook is published and available online, here are some of the best parts about publishing with KDP:

    • 100% availability: KDP ensures that unless you remove the book from circulation, it will always be available to readers in all countries.
    • Giveaways: If you enroll your title in KDP Select, it allows you to make your book available for free for up to 5 days in every 90-day-period. Hosting free book giveaways draws a lot of traction and attracts readers who would leave reviews on your books.
    • Promotion: If your book performs well in the initial few days of publishing, Amazon runs some promotional offers where the MRP of the book will be slashed, but your royalties will remain the same. This is subject to the rules of Amazon and keeps changing from time to time. The only thing you need to keep in mind here is that: sales fuel more sales.

My experience with KDP  – I published my second book, “What did Tashi do?” and my third, “What happened to our forever?” on Amazon KDP, and had great experiences with both. I invested no money in publishing or marketing and managed to sell 8,000+ copies of my books in less than a year.

Self Publishing in India

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The other option when choosing between vanity and self publishing in India is Vanity Publishing also – very confusingly – called self publishing by some people. We are calling Kindle Publishing self-publishing.  Vanity Publishing is like self-publishing, as in most of the work in editing, pagination, cover design, etc. has to be done by the author. The only difference is that you have to pay an upfront fee to the publishing house for getting your book published on paper.

In India, there are several vanity publishing houses that offer deals that sound appealing to first-time writers. Some of these are White Falcon, Kalamos, BecomeShakespeare, Xlibris, EvincePub, Buuks, and Notion Press. The prices of these platforms vary depending on the services they offer.


As I have worked with Notion Press, here are the services they offered-

    • They had options for distribution in 150+ countries.
    • Delivery to remotest corners of the world.
    • Listing across Amazon, eBay, Kobo, and Book Depository.
    • Cover design services (the covers they design are not personalized. All they do is use some stock images and put your name and the book’s title on it — something you can do for far cheaper in Canva or any free designing app).
    • Options to create attractive book posters for marketing your book on social media.
    • Discount coupons that offer up to 50% discount on your list price (with the glitch that your royalty will also be cut by an equivalent amount, sometimes even reduced to 0).

  • The so-called guided publishing

Some of the so-called “guided publishing” packages on these platforms can go as high as INR 2,50,000. In this case, you will have a dedicated team of cover designers and proofreaders assigned to your book. In addition, the company will take steps to promote your book on social media. 

Some of the measures they take are developing a book trailer and publicizing it on YouTube, promotional posts on social media, and a book launch event at a bookstore or in a literary festival. Most of these are one-time affairs and I haven’t come across any platform that promises long-term marketing services.

My experience with self publishing – While Notion Press did indeed fulfill all the claims they made, in terms of publishing my book. What I did not know at that time was – marketing and distribution are different aspects of publishing. Notion Press was a good publishing partner but as I did not have much knowledge about marketing and distribution I did not explore it separately. This resulted in my book getting almost zero traction in terms of sales. Naïve that I was, the harsh truth I had been blind to back then is this: what is the point of my book is available in 150+ countries if no one in those countries has heard about me?

The only benefits I got from publishing with Notion Press were-

  • The copyright for my book was registered (the fee covered in the package I had chosen).
  • I got an ISBN. For the initiated, the International Standard Book Number (ISBN) is a unique International Publisher’s Identifier number, required for books to be sold in bookstores or catalogued in libraries. You can sell your books online without an ISBN, but for book fairs and literary festivals, an ISBN is mandatory.
  • Copies of my book were available in a paperback format all over the world. That is always a win, irrespective of how many (or rather, how few) people buy them.
  • The royalty was 40%, which is more than most traditional publishing houses offer. Even then, with such huge investments involved, it was difficult for me to recover the amount spent.

If you are a writer looking to self-publish your first book, please don’t commit the same mistake I did. Analyze all the offers that come along with the printing options. They might sound attractive but need not be applicable to you. 

Say for e.g.: Notion Press says- Distribution options are available in 150+ countries.

This is brilliant. However, it also means ‘someone’ has to be interested in your book in these 150+ locations. So, how does this happen? Through social media!

Yes, online and offline promotions go hand in hand. Opting for either of these is not going to work in the long run. Let’s be honest, how did you discover your last read? There lies the answer to it all.

But say you are someone like Saloni Chopra – An actress and a social media influencer with 450k followers across the globe. For someone like her, having her book available in these 150+ countries does make sense. She has followers from different countries. So when she announced her book ‘Rescued by a Feminist’ through Notion Press it was important for her to have a global delivery partner as her followers wanted to read her work. For someone like her, Notion Press was a perfect choice.

It need not work similarly for a writer in India who has just started writing and also dabbling in social media as a newbie.

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Read our blog post on How to sell your book India to understand how book marketing works

Because, as a published writer, I can tell you this: There will be no sales without marketing. And the onus of promoting your work lies only on you. Because for you, this is THE book while for any publisher, this will always be one of the many books they decide to publish in that year. 

Instead, you can try self-publishing through Amazon KDP. However, if you would like to have paperbacks of your book and not only eBooks, there is another option.

Getting paperbacks published in India

A third option exists when deciding between various self publishing options in India. That is to self-publish on Amazon, but enable “Print on demand” as well.

Most Self Publishing platforms also have an option of publishing a paperback for free on a print-on-demand basis (as in, no inventory of your books will be maintained and a new copy will be printed only when a customer places the order). These books can be ordered online, but unless you pay them a fee (some of the most basic packages start at INR 4,999/-), your books won’t be available on any leading e-commerce website and can only be ordered from the websites of these publishing houses.

Apart from the ones mentioned above, Print on Demand is also an option that can be considered by authors. In this, your book gets printed only when a new order is placed, and no inventory is kept to cut costs. There are several companies that offer this service including Pothi, Book Bazooka, Online Gatha, etc.

With these you can choose to:

o   Publish

They have paid services for editing and design. However, if you choose to take care of these yourself, you can get your book published for free.

o   Print

They have print-on-demand models, but should you wish to opt for it, they have options to print up to 10,000 at once. There is no minimum order quantity.

o   Distribute

With a nominal fee, you can opt to sell your books on Flipkart, Google Books, Smashwords, Shopclues.com and Amazon.in. This is called the Extended Online Distribution.

If you don’t wish to pay, you can still sell your books on their online store with no investment.

o   Earn royalties

The MRP of the Book is set by you. 

  • For Sales through their Online Store: Profit = MRP -  Production Cost. The profit is split 50:50 between the service provider and the author.
  • For Sales through Amazon, Google Books, Smashwords, Shopclues.com and Flipkart: Profit = MRP -  Partner’s Share –  Production Cost. The profit is split 20:80 between service provider and Author respectively.

As the retailer margin also needs to be factored in when a book is being sold through one of our partner sites, the minimum MRP of a book which is in Extended Online Distribution is higher than the minimum MRP of the book when it is being sold only through their Online Store.

You can also choose to avail their services only for eBooks.

My experience with Print-on-Demand: While I have never worked with Pothi, several of my writer friends have, and all of them only have good things to say. According to what I have gathered, it is a cheap and hassle-free way to get paperbacks of your books printed. These books are listed both on the Pothi store and on e-commerce websites, and unless situations are dire, the deliver to each new order is quick and reliable.

The only minus in Print on Demand is that the MRP of the physical copies is higher than the usual printing options simply because here the publisher/service provider/printer is not printing a certain number of copies of your books and storing them for sale. The copies are printed as and when orders are received, which increases the printing costs.

Final Thoughts

As an author who is starting out, it is natural to be confused with so many options staring right at your face. In such a situation, it is always prudent to carefully weigh in your options and consider all possibilities before jumping to a decision.

As a quick summary here is a comparison between all three platforms of self-publishing available to a writer:

  • Amazon KDP where you don’t need to make any monetary investment and your eBook will be published within 48 hours with worldwide distribution. You can earn up to 70% royalty on the list price.
  • Vanity Publishing with platforms like White Falcon, Xlibris, EvincePub, BecomeShakespeare, Buuks, and NotionPress. These platforms require considerable investment on your part and involve some delay in publishing. You can publish both eBooks and paperbacks and enjoy 40% royalty on the list price.
  • Print-on-demand platforms like Pothi, Book Bazooka, Online Gatha etc. which involve less investment and publish both paperbacks and eBooks. There is lesser royalty compared to other self publishing options and the time taken to publish is more or less the same.

Anangsha Alammyan is a 3x published author, civil engineer, & lover of fantasy fiction. She writes about the creator economy and helps new writers design their dream life by writing about what they want. Check her free 5-day course on how to become a highly-paid writer: https://www.subscribepage.com/anangshacoursefree | Email: anangsha@baos.pub

Quick Jump

31 Responses

    1. You can find many on google depending upon your budget. We do not have a specific recommendation or personal experience, although we hear good things about Happy self publishing.

  1. Really useful information. I have a question. Instead of using print on demand services to list my books on online stores like Amazon and FK, can I get books in a particular quantity printed locally and list them on Amazon, FK myself as a seller and ship them when an order is placed?

    1. Yes, you would need to do that. Print on demand is not yet available in India from Amazon, and that makes getting your own printed book the only option. I know a few people have listed for print on demand in countries like the US but the US pricing (approx $15, depending upon the book size etc.) and shipping makes it pointless.

  2. I published my first novel with KDP but had a worthless start and no selling in the beginning. Paperback availability in India is very important as my book talked about the Indian Army, Indian cuisines, etc.

    KDP talks large and shows great dreams but materializes nothing. Book reviews by the readers are deleted by them saying the review does not fulfill their (I don’t know what) criteria.

    Only ebooks are available around the globe, what’s the use…In India people, my relatives, my friends know me and wanted to read my book but then everyone doesn’t have a smartphone or Kindle in hand.

    If you want to get popular and don’t bother about recovering your investment in the first publication then self publication sites in India would fulfill your dream.

  3. Publishing an eBook on KDP works great, but for paperbacks in India, it does not work. The shipping cost becomes so prohibitive that people in India can NOT buy the paperback. Therefore for Indian market, it is best to publish the paperback yourself and put it up on Amazon for selling, while for eBook, KDP works very well.

  4. Dear Sir/Madam ., As I want to publish my own book what should I do ? Who will create cover picture ? How could I send my manuscript ? How shall I promote my book ? How could my readers will came to know about this book ?
    So this kind of some enquiry I have . Please let me know how shall I know all these . Thanking you .
    Anirban Mukherjee

  5. This is one of the best article I have found for being the first time author. Yes, I did self publish my first bo-ok “Wake Up Woman By Suman” on KDP and it was pretty easy with me uploading the required size. I struggled a bit on uploading my own design of cover page for the paperback with KDP rejecting it several times for bleed size, trim size etc., and finally I resorted to their cover page design. They had amazing styles however, I had made up my mind with the way in which my design had to be and I could somehow manage and find a right fit. Your article really helped me as I was finding it difficult for publishing paperback in India which Amazon for some reason doesn’t cater in India. They can introduce POD and manage the show. Hoping they’d hear us all soon and help us out. Thank you for such an elaborate experience with different publishers. This helps a lot!

  6. Can someone publish e copy on KDP and publish paperback with say, Pothi? Is it voilation of contract with KDP?

    1. Hi Khushboo,

      No, it is not a violation of the contract with KDP. KDP requires exclusive rights to the ebook version of the book. So you cannot release the ebook on any other platform other than Amazon KDP. For the physical version of the book, you can choose any of the platforms available to you.

  7. Hello sir ,
    I want to publish a paperback book of 300 pages by Amazon kdp . How much does it cost to print in India ? Or do you have any other suggestions from where I can publish my hardcopy book ?

    1. Hi Thakur,

      You will have to check with Amazon regarding the cost to print in India as it depends on a lot of factors. Alternatively, you can also look at the Vanity publishers named above in this post along with Print-on-Demand service provides like Pothi, etc. Or you can consider Self-publishing as an option too. Do check out our post on self-publishing companies in India for it- https://www.himalayanwritingretreat.com/self-publishing-companies-in-india/

        1. Hi Sutrishna. The service you are referring to is called Print on demand (where you can order a hard-copy of an ebook). By definition print on demand means there is no upfront cost to the author. That service is not yet available from Amazon in India.

          However, a few self-publishing companies do offer this service. Notion press offers this service free on their website at https://notionpress.com/my/publishing/diy-publishing . White falcon talks about Print on demand on their website but requires you to call / email them. For a full list, just google “book print on demand companies in india”. If you google without the word “book” you will get companies which print T-shirts and mugs, and not books 🙂 . I hope this helps. All the best, and let us know how it goes.

  8. Good informative article – KDP for ebooks and Pothi for POD seem to be default cost-effective options. I have been using them for my books. Vanity presses are avoidable as mentioned. One correction though – I think Amazon pays 70% in India only if your book is enrolled in KDP Select. Else it is 35%.
    Thanks for the research.

  9. Thank you for this extremely informative write up. For budding writers like me you are like a beacon in the dark. KDP seems to be the way to go for people who want to test the waters of the literary world.
    My query is regarding ‘Copyright’. Every book has a disclaimer wherein the author/publisher talks of copyright.
    How do I get a copyright for my book? Or does KDP do it for us?
    Kindly clear this aspect of publishing as well.

    1. Hi Abid,

      The moment you publish a book in your name, it automatically becomes your copyright. You can choose to be published through any option – KDP, traditional publishing or self publishing. You do not need to apply for copyright separately.

  10. i have an ebook and paper back version on amazon.com and a ebook on amazon.in.

    If i now go with Pothi.com for POD in India, will the listings of my book merge on amazon.in? I dont want to loose my reviews.

    1. You will have to check with Pothi on this. As far as we know, if the publisher is different it will have two different listings for paperback and ebook. It cannot be merged.

  11. Thanks Chetan for answering my earlier query.
    Now I have published my ebook on KDP and a paperback too. However the paperback is available only in US.
    Can I simultaneously publish a paperback with some Indian publisher for sale in India? Is that allowed? Will there be any conflict of interest?

    1. Hi Abid,

      You will have to check this with Amazon as it depends on what is mentioned in your contract with them. If their contract is only limited to US you can definitely look for other publishers in India.

  12. I have published my first ebook on Amazon KDP. My paperback of the same book is also live on KDP. If I want, for instance, Notionpress to publish the same paperback in India, is it a violation of the terms? Please advice.

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